Bay Area Eye Institute Staff

Phaedra Lund
Senior Consultant
Eye Advise

Phaedra is the owner and sole proprietor of Eye-Advise (www.eye-advise.com), a consulting firm specializing in ophthalmic startups and practice management. With 25 years of experience as a technician and 10 as a manager, she offers extensive knowledge and a wide range of expertise, from instrumentation, to office management, to inventory, staffing, and training. Bay Area Eye Institute contracted Mrs. Lund during its first year to assist them in ramping up quickly to a fully self-sustaining and profitable practice.

Phaedra is a married mother of two who is very active in the community. She is a PTA member and frequent volunteer at both her children’s schools, as well as Troop Leader for her daughter’s Girl Scout troop.

Dr. Berger also works very closely with Tampa Bay area optometrists.